Workhouse
A pebble beach on the Costa Blanca seen from under a straw parasol, the sea bright blue and a headland beyond

Hello Casita

Brand identity & website · Costa BlancaFollow the sun.

Independent buyer's agents on the Costa Blanca, with a Dutch approach to finding a home in Spain.

Sector
Property
Location
Costa Blanca, Spain
Services
Brand identity, strategy, website design
A white villa with a pool and loungers under a blue sky
Photography from the Hello Casita website
The brief

The guidance they wished they'd had.

The founders moved from the Netherlands themselves, and wanted to give international buyers the thoughtful guidance they wished they'd had.

They needed to build trust in a crowded property market, without the hard-sell language of estate agency marketing.

A row of colourful seafront houses with café parasols below
On the seafrontWebsite photography · “Hola,” from the postcard
Someone lying on an orange towel on a pebble beach, a straw bag beside them

The main slogan, as set in the guidelinesWebsite photography

The idea

People, place and independent advice.

We built a brand and website around people, place and independent advice, with room for the founders' own story, practical knowledge and the idea of taking time to find the right home.

A friendly “hello.” with a full stop, two sunny colours, stripes like a beach parasol, and short lines you can say out loud.

Colour

Tap a colour to copy its code.

Bely DisplayThe name
Alternate Gothic No. 1The lines
LousitoneThe hellos
White terraced homes with balconies above a pool and gardens, under a blue sky

The second slogan, set across a website photographComposed for this page

A white cottage with a straw parasol and stepping stones across gravel
A pool beyond a straw parasol, limes on a table in the foreground
A patio with loungers and red bougainvillea against white walls
A roof terrace with white outdoor sofas looking over hills and the coast
01 / 04Website photography
Print

Hello from the coast.

A postcard with the logo in its stripes on the front and a handwritten “Hola,” on the back, and a yellow tote that carries either the name or the slogan.

Postcard front: the cream logo on a yellow panel framed by yellow and cream stripes Postcard back: Hola, in yellow script, the logo, the web address and FOLLOW THE SUN.
Postcard layout from the guidelines
A yellow tote printed with the cream Hello Casita logo, held up in a kitchen A yellow tote printed with FOLLOW THE SUN. in cream, held up in a kitchen
Visualised
Website

Hello, in two languages.

A website in English and Dutch for buyers on the move: the homes, the Discovery Days, the people and the paperwork, with the sun in every corner.

Website home page on a phone: Finding homes. Creating stories
Home
Website about page on a phone: Follow the sun.
About
Discovery Days page on a phone: Live it. Feel it. Discover it
Discovery Days
Projects page on a phone: Found, not listed
Projects
Services page on a phone: You focus on Spain. We'll handle the paperwork
Paperwork

Captured from the live websiteHeadlines in the screens are the site's own

References

Stripes, straw and lemons.

From the moodboard behind the identity: parasols, stripes and summer colour that set the tone for the brand.

Reference images collected for the moodboard. Not our photography.

Lemons on a striped cloth
Three striped beach parasols
A straw hat in the sun
A green parasol against the sky
Pink umbrellas on a beach
Fringed umbrellas

What we made

  • Brand strategy
  • Logo and colourways
  • Two-colour palette
  • Typography
  • Slogans: Follow the sun. Sun. Sea. Sold.
  • Stripe graphic system
  • Brand guidelines
  • Postcards and tote
  • Website design

Costa Blanca, Spain

Credits

Brand identity, strategy & website design
Workhouse Collective
Client
Hello Casita
Photography
From the Hello Casita website
Totes
Visualised
References
Moodboard images, not our photography