Workhouse
Caserío del Mirador from the air: the stone farmhouse among palms and cypresses, the pool terrace beside it, mountains behind

Caserío del Mirador

Rebrand & social · Jalón ValleyA family escape in Spain

A small family retreat in the Jalón Valley, built on one simple idea: a holiday with children should be enjoyable for everyone.

Sector
Hospitality
Location
Jalón Valley, Spain
Services
Rebrand, creative direction, social media strategy and management

The real place, not a fantasy.

i. The brief

Caserío del Mirador needed a brand and everyday communication that matched its philosophy, and showed the real experience rather than an idealised resort fantasy.

The goat, on the moveCream #EBE4D7
The mark

A young goat, and a long name.

The goat stands above the name with “Est. 2003” at its feet. The name is set wide in Couture, “del” in a small script between the two words, and “A family escape in Spain” underneath.

Five versions of the main logo and a round goat stamp for social, stickers and avatars. Spacing follows the guidelines' rule of goat: one goat clear on every side.

The wordmark, as deliveredMain logo variation 3, from the brand guidelines
The logo on the place
The logo suite

Six colours, one goat.

The lock-up and the goat on its own, in the pairings the feed uses: brown on the light colours, peach on the dark. Point at one and the goat jumps.

Brown on peach
Peach on olive
The goat, peach on ochre
Peach on brown
Brown on cream
Brown on sky
ii. The idea

Shared meals and quiet mornings.

From identity and visual direction to stories and social content, we show the place as it is: shared meals, animals, quiet mornings, children's freedom and parents who get to feel on holiday too.

A table laid for lunch on the terrace, olive branches in a pink jug, the garden soft behind
Lunch on the terrace.Photography: Caserío del Mirador archive
Colour

Peach and olive, then the warm earths.

Peach and olive lead. Cream, sand and sky sit with them, and brown, terracotta, burnt orange and ochre bring the warmth, on the feed most of all.

Values from the brand guidelines. Widths follow the guidelines' colour page.Tap a colour to copy it
For the guests

Things to take home.

Folder and tote are visualised from the brand files.

A peach guest folder printed with the stacked olive logo, lying in dappled leaf shadow
Guest folder · Visualised
Vine leaves glowing in the evening sun
The vines
A canvas tote printed with the stacked logo in terracotta, on olive
Tote · Visualised
The pool terrace and white pergolas from above, the valley hazy beyond
Above the pool
A suite's living room with doors open to the pool
A suite
Palms against the hills at dusk
Dusk
01 / 06Visualised & photographed
On the walls

Feast, vino, paella night.

Posters for the house: the table drawn loose and white on terracotta, under big capital titles.

Visualised from the brand files.

Paella Night poster with drawings of paella, seafood and palms
Feast of Life and Vino Vino posters with drawings of food and wine

What we made

  • Logo suite in six colours
  • Colour palette
  • Brand guidelines
  • Welcome folder and welcome book
  • Activity book and postcards
  • Letterhead
  • Signage
  • Posters, tote bags and T-shirts
  • Social media content
Palms in silhouette against the misty hills of the valley at dusk

Credits

Rebrand & creative direction
Workhouse Collective
Client
Caserío del Mirador
Social media
Workhouse Collective
Photography
Caserío del Mirador archive
Print & merchandise pictures
Visualised from the brand files