Workhouse

A La Mar

Breakfast, lunch & sea

Brand identity · Jávea · 2024Playa de la Grava

Breakfast, lunch and sea. A vintage Mediterranean beach restaurant with a modern menu, from the team at Nomad Hotel Collection.

Sector
Hospitality
Location
Jávea, Spain
Services
Creative strategy, art direction, brand identity, print, signage, merchandise
Year
2024
Beach restaurantPlaya de la Grava, Jávea
i. The brief

Breakfast, lunch and long afternoons.

Nomad Hotel Collection came to us for the full identity of a new beachside restaurant in Jávea: a place for breakfast, lunch and long afternoons by the sea.

A name on the sand at Playa de la Grava, and everything around it, from the logo to the signage, the staff in their aprons and the tote you take home.

A woman seen from behind on the shore, wearing a cream T-shirt printed with the A La Mar illustrated mark, the sea ahead of her
The illustrated mark on a cream tee, by the water.Visualised for the brand deck, April 2024
The look

Dressed for the beach.

Navy polos and aprons for the team, tees and totes to take home. The identity as the brand deck pictured it.

All pictures are visualisations made for the April 2024 brand deck.

A waiter in a navy polo and grey apron, both with the A La Mar logo, in a sunlit restaurant
The back of a pink tee printed with a palm inside the circular A La Mar lettering
A smiling server in a navy polo and apron with the round A La Mar badge
A canvas tote with the A La Mar logo on a cream sofa in soft shadow
The back of a black tee with the A La Mar wordmark and cream illustrations
A chef in a white jacket with the A La Mar logo on the chest
A cream oversized tee with a small mustard A La Mar logo on the chest
A woman by the sea in a cream tee with the A La Mar wordmark on the back
A navy polo and apron on a terrace with the sea behind
Close up of a pink tee with the stacked A La Mar logo and script line
A server in a navy polo with a small A La Mar logo and a white apron
01 / 11Visualised
ii. The idea

The 1950s, with a fresh twist.

A La Mar draws on the charm of the 1950s, blending retro aesthetics with a fresh, contemporary twist. We created an identity that feels like a timeless holiday, combining nostalgic design with the energy of modern Jávea.

Primary · stacked
Round badge
Illustrated
Wordmark · with drop shadow
Colour

Navy, mustard, a dusky pink.

Navy and mustard do the work, pink softens them, a dusky pink comes in lightly and cream is the paper underneath.

Values from the delivered logo and artwork files. Widths follow how much each colour shows.Tap a colour to copy it
Illustration

Palms, sardines, bottles and umbrellas.

A loose, cut-out set of beach things that fills cards, totes and tees, and frames the logo when it needs company.

Pattern

Stripes, waves, the name on repeat.

Awning stripes, rolling waves and the name set on a wave: three patterns to wrap cards, totes and walls in the brand.

Merch

Take the beach home.

Three tees in cream, pink and black, front and back, and four totes, each wearing a different part of the brand.

Visualised for the brand deck.

Back of a cream tee with the A La Mar logo in mustard Front of a cream tee with a small mustard logo Back of a pink tee with a palm and the circular lettering Front of a pink tee with the stacked logo Back of a black tee with the wordmark and illustrations Front of a black tee with a small logo
Canvas tote with the wordmark in navy and mustard shadow Canvas tote with a navy sardine illustration Canvas tote printed with the wave lettering Canvas tote with Breakfast lunch and sea in navy
Tote
Print

¡Hola! from the beach.

Cards in every colourway of the brand, a striped back, a handwritten hello on the front. Then the cup and bag for the walk back along the sand.

Visualised for the brand deck.

A cream ¡Hola! card over a pink card with illustrations
A navy card with the wave lettering behind a cream ¡Hola! card
A mustard card reading Breakfast lunch and sea
A cream card on a mustard and pink striped card
A hand holding a takeaway cup with the round A La Mar badge
A paper takeaway bag printed Breakfast lunch and sea and A La Mar
A glass held up against a printed illustrated A La Mar panel

What we made

  • Logo suite and lockups
  • Logos in navy, mustard, cream and black
  • Colour palette
  • Illustration set
  • Stripes, waves and wave lettering
  • Front and side signage artwork
  • Cards and print
  • Uniforms and merchandise

Breakfast · Lunch · Sea  —  Playa de la Grava, Jávea

Credits

Brand identity & art direction
Workhouse Collective
Client
Nomad Hotel Collection
Pictures
Visualisations from the April 2024 brand deck