Viva Madera

Brand identity and creative direction for furniture designer and manufacturer Viva Madera. Viva Madera use recycled wood for the manufacture of their furniture. This used and recycled wood has character and soul. Combined with simple designs, it leads them to create exclusive, unique and sustainable furniture that begins a second life from the construction industry to part of your every day life. Merijn Jagers, the Dutch owner and creator of the brand wants everyone to feel that the furniture is used by its owners “at the best part of their day. Eating, drinking and relaxing” ⁣ ⁣

We were asked to update the existing brand identity to modern standards taking inspiration from vintage fonts and symbols, as well as whiskey logos combined with recycled oak barrels. Along with creating small symbols showing the handmade and one of a kind natural feel of the designs.⁣

CLIENT Viva Madera

SCOPE  Brand Identity | Creative Strategy | Art Direction | Print Materials | Marketing Materials Design | Website Design | Social Media Strategy | Digital Marketing | Photography | Written Copy