Hola!

We help founders transform their ideas into cohesive brands.


We are Lucy and Guy, the co-founders of Workhouse Collective. We understand that the impact of having a cohesive brand and strategy is remarkably powerful. We go beyond the surface, encouraging you to go deeper, not wider. By immersing ourselves in meaningful conversations, we uncover the true essence of your vision. From a point of view inspired by our Mediterranean lifestyle, which values slow living and deep thinking we help you cultivate an authentic brand that connects with emotion.

Would you as a founder like to…

HAVE A BRAND THAT VISUALLY REPRESENTS YOUR IDEA

You have the idea, and maybe you’ve even collected inspiring visuals. But you need help in getting it all together and coming up with a clear brand vision and strategy. We focus on the overall vision, of honing down the essential of what you want to say and be in a compelling brand.

GET UNSTUCK IN YOUR BUSINESS

Think of us as a helpful creative consultant to your business. A sort of guide for all your ideas. As collaborators we work alongside our clients to find the perfect roadmap to your dream brand.

INCREASE SALES AND BRAND RECOGNITION

Sometimes it really is just time to evolve. We help develop a clear and compelling brand identity that aligns with your values and resonates with your target audience.

HAVE YOUR BUSINESS STAND OUT IN YOUR INDUSTRY

We don’t subscribe to trends and we don’t look to other industry brands for inspiration. We listen to you, the founder, to gain a deeper understanding of your passions and values and build the brand blocks from that as a foundation. Everything that makes your brand different comes from you.

Bienvenidos!


At Workhouse Collective, we offer a range of productized services designed to meet the unique needs of VISIONARY LEADERS and BRANDS. From 1:1 Strategy Sessions to comprehensive Brand Packages, and our signature Vacation Home Brand Kit we have the solutions to ELEVATE Your Brand PRESENCE.

1. Speakeasy 1:1 Strategy Call

A Deep Dive Session to Strategize Your Brand

Join us at The Speakeasy, a one hour personalized design consulting call where we dive deep into your brand strategy and design needs. Get expert guidance and support as we uncover hidden opportunities, refine your messaging, and strategize together. After you book we send you a detailed questionnaire that helps us guide you in the right direction. We then discuss the plan and possibilities on our call. It's your secret weapon for unlocking the full potential of your brand in a comfortable and creative atmosphere.

2. Brand Design Collections

The Brand Bodega

  • The Brand Bodega Visual Identity package is designed for clients seeking a streamlined and efficient branding solution. This package offers a quick turnaround time of 2-4 weeks.

  • Logo Design Creation of a unique and impactful logo that captures the essence of your brand.

    Color Palette and Typography Development of a harmonious color palette and selection of typography that aligns with your brand's personality.

    Design Applications Mockups of how the design could be applied to various collateral

    2 Print Designs (choose from business card, postcards, stickers etc)

    2 Digital Designs (choose from social media templates, email signature etc)

  • 3500 €

The Brand Bar

  • A comprehensive brand transformation experience offering a more extensive and in-depth approach to branding, making it an ideal choice for clients who desire a thorough exploration of their brand’s identity and positioning. Timing is 6-8 weeks.

  • Insight Gathering In-depth questionnaires and consultations to understand your brand's values, target audience, and aspirations.

    Brand Strategy and Positioning Develop a strategic roadmap to differentiate your real estate brand in the market.

    Logo Design Create a unique and memorable logo that captures the essence of your brand.

    Colour Palette and Typography Define a harmonious and captivating visual language.

    Visual Identity Design cohesive brand elements, including business cards, letterheads, and email signatures.

    Copywriting and Taglines Craft compelling and authentic messaging that resonates with your target audience.

    Printed Collateral Design Template Create templates for brochures, flyers, and other promotional materials.

    Marketing Material Design Template Develop templates for advertisements and online marketing campaigns.

    Social Media Designs Customized designs for social media to maintain a cohesive visual presence and engage your audience effectively, including one month of visual social media layout

    Website Design Templates Design templates for website either to be implemented on your existing website or designed and then developed*

    Brand Guidelines Document your brand's visual and verbal guidelines for consistency across all touchpoints.

    (*development of website is separate cost, depending on scope)

  • TBD

The Brand Clubhouse

  • The Brand Clubhouse package goes beyond visual identity by offering an all-encompassing brand transformation. It includes in-depth insight gathering, brand strategy and positioning, enhanced copywriting, and digital design templates. This ensures a holistic approach to crafting a compelling brand story. Timing is 10-12 weeks.

  • All the features of the Brand Bar, plus the following additions:

    Brand Photoshoot Day Can include team photos, products photography, or lifestyle photography around brand (ie. Real estate listings, office, etc)

    Comprehensive Web or Packaging Design (web design including development)

    Digital Design Templates Design templates for website pages, social media graphics, and email newsletters.

    Enhanced Copywriting Develop engaging content for your website, social media profiles, and online listings.

    Social Media Designs Customized designs for social media to maintain a cohesive visual presence and engage your audience effectively, including 3 months of visual social media layout

    Printing Manage the printing process for your collaterals, ensuring high-quality materials and finishes.

    Extended Support Three months of post-launch support, including minor design adjustments and guidance.

  • TBD

3. The Vacation Home Brand Kit

If you are a vacation home owner looking to elevate your property’s appeal and attract more guests - this one is for you! Introducing the Vacation Home Brand Kit, a complete solution designed to enhance the branding of your vacation home. Our services cover all the essentials to create a strong brand identity for your property. With a value of over € 8000 worth of services included in the kit with our Vacation Home Brand Kit, we provide everything you need to establish a memorable brand that attracts guests and helps your vacation home stand out from the competition!

  • We offer a user-friendly website integrated with an external booking system, a stylish colour palette and typography, as well as professional photography and drone footage to showcase your home. We also create captivating copywriting as well as one month of a social media layout to boost your online presence. We also include the printed design of two custom postcards and thank you cards for your guests.

  • LOGO DESIGN We design your vacation home name in a stylised way to separate it from the crowds

    COLOUR PALETTE AND TYPOGRAPHY Development of a harmonious colour palette and selection of typography that aligns with your brand's personality that can be used across your website and social media

    WEBSITE DESIGN WITH EXTERNAL BOOKING SYSTEM
    A beautiful website filled with images and video that converts into staying guests

    PHOTOGRAPHY AND DRONE FOOTAGE
    A complete collection of editorial styled lifestyle photography that captures the essence of your property as well as drone footage

    COPYWRITING
    Because beautiful images work in tandem with captivating descriptions that offer the essence of your property

    SOCIAL MEDIA CURATED CONTENT™
    Our signature social media service included for 1 month. It includes the imagery, 3 x reels or short form video as well as a suggested layout to showcase your property to the world.

  • 4750 €

WHAT OUR CLIENTS SAY

  • Workhouse Collective have been our brand partner since the beginning, helping us create the brand for our luxury holiday guest house, The Adelante House, and now our exclusive Mediterranean development group, The Adelante Homes. Lucy and Guy took the time to understand our mission and delve into our story, values, and aspirations. The result is a brand that truly embodies the best of the Mediterranean lifestyle. We continue to work together to create more beautiful things for the future. Adelante!

    GEERT VAN STAPPEN, THE ADELANTE HOMES

  • Guy and Lucy, Workhouse Collective, have been our partner since Field & Social was just a concept. They built our brand from the ground up, from brand pillars, visual identity, web design and all assets. It's always been a collaborative process, they are our true creative partners.

    BARBORA SAMIEIAN, FIELD & SOCIAL

  • I am completely in love with the brand transformation that Workhouse Collective brought to my ceramics brand, Pomelo. The entire journey was a fun experience. I felt like they truly cared about my brand and wanted it to succeed just as much as I did. They listened to my ideas and thoughts, and their expert guidance helped shape the brand into something beyond my wildest dreams. They are the best!

    FRANCESCA DE LA FUENTE, POMELO