Field & Social

A modern salad shop that creates carefully crafted salads located in Vancouver, Canada. The brief was to design a minimalist and modern brand, that provides a welcome oasis of calm in between a busy lunch rush. The creative direction of the brand minimal so that the colourful food would be the main focus of interest, with the brand complimenting the clean and fresh feeling.

CLIENT Field & Social

SCOPE  Naming | Creative Strategy | Art Direction | Brand Identity | Print collateral | Signage | Social media strategy and content creation | Lifestyle photography | Promotional film

↑ The ceramic bowls were made by local artisan ceramist Janaki Larsen

↑ The secondary logo was designed to reflect the minimal simplicity of the brand

↑ All design is minimal and clean and inspired by the light filled space

All

↑ The indoor wall art illustrates catering offers in a simple graphic way

↑ The window vinyls were kept to a very minimal design to show the clean food concept. Photo by Christine Pienaar

↑ All packaging design was kept to a minimal modern standard to show the varied colours of the fresh salads. Photo by Christine Pienaar